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LONDON--(business WIRE)--Adobe apex EMEA, The Digital advertising and marketing conference — Adobe (NASDAQ: ADBE) today introduced a major current release of Adobe Media Optimizer, the business’s most superior digital promoting platform. The newest innovations enhance performance by up to 25 % through new, predictive modeling algorithms that accurately forecast and optimize campaigns throughout search, social and expose channels. The absolutely redesigned consumer interface maximizes marketer effectivity via simplified crusade management, creative statistics visualizations, and controls that attach into consequence crusade alterations within seconds.
“precisely predicting crusade performance across pcs and mobile platforms is essential for greatest success within the programmatic advert market,” pointed out Justin Merickel, senior director of promoting solutions, Adobe. ”Adobe Media Optimizer is the first respond in the traffic to in reality pioneer algorithmic optimization. by way of capitalizing on huge records, customers can precisely forecast crusade outcomes for optimum recrudesce on their investment.”
Integration with Adobe marketing Cloud enhances Adobe Media Optimizer’s cost with records administration, collaboration equipment, solitary sign-on, tag management, and seamless aspect sharing to invent consumers greater a success. main current points in Media Optimizer can breathe create instantly and encompass:
subsequent-technology Predictive Modeling Algorithms: current algorithms consume the energy of huge statistics to precisely forecast crusade efficiency and power ROI across computing device and cellular instruments. marketers can evaluate their options to boost performance in real-time and automate finances allocations via crusade simulations and expend innovations. enjoyable cell bid changes in Media Optimizer allow marketers to likewise manipulate search advertising bids on the coast and by device classification, geo region, audience, time of day, and other attributes.
Unified crusade analysis: through the tense integration with Adobe Analytics, web site date records is handed to Media Optimizer whereas Media Optimizer is sending search engine metrics (e.g. impressions, click quantity, can suffuse per click, etc.) to Analytics, giving entrepreneurs a unified evaluation and holistic insights into their campaigns. With the combination, Media Optimizer customers acquire seen search crusade performance enlarge via an additional seven to 25 p.c, with a regular raise of 16 %.
extended audience reach: audience management capabilities in Media Optimizer allow marketers to efficaciously manipulate and optimize remarketing lists for Google search advertisements. With seem to be-alike modeling, marketers can determine current possibilities whose features and behaviors are corresponding to remedy purchasers, extra extending crusade attain. A unified view of bar nobody audiences allows for marketers to additionally quickly determine excessive-price shoppers and carry targeted messages that embolden them to behave.
actual-Time crusade administration: a completely redesigned person interface advances the person journey with the aid of making it less complicated to set-up, modify, video display, and optimize campaigns across channels in actual time. current tools to forecast efficiency when budgets and goals alternate provide entrepreneurs complete flexibility and serve invent confident that the remedy message reaches the remedy viewers at the confiscate time.
Retail promoting Optimization: with the aid of integrating feed and crusade administration, retail campaigns can now breathe simplified at scale. Google looking campaigns and inventive property for monitor advertising can likewise breathe managed from a single, optimized feed. moreover, the streamlined feed and reporting structure presents remedy attribution to pressure elevated earnings.
Keith Nichols, international Digital advertising and marketing & Mobility, Thermo Fisher Scientific
"we acquire now seen large performance profitable properties with Adobe Media Optimizer and its integration with Adobe Analytics. Media Optimizer's predictive modeling capabilities acquire improved their crusade ROI by using seventy eight% and the respond gives accurate forecasts to assist us run extra advantageous digital advertising and marketing programs.”
Christopher Jowsey, senior supervisor of net Ecommerce, Lenovo
“Adobe Media Optimizer makes it feasible for us to without vicissitude consider and enhance how each and every channel is performing. With that information, they are able to first-rate-tune their channel combine and invest appropriately in every for the best feasible recrudesce on advert expend (ROAS). moreover, the unified evaluation and holistic perception into their campaigns the consume of the combination between Adobe Media Optimizer and Adobe Analytics has these days contributed to an eleven percent uplift in search crusade efficiency.”
About Adobe Media Optimizer
Adobe Media Optimizer, considered one of six options in Adobe marketing Cloud, is the trade’s most advanced digital advertising platform delivering ad management, optimization and forecasting across search, array and social media channels. Used with the aid of greater than 500 international consumers, Adobe Media Optimizer can provide more than 300 million potentialities each month and manages more than $2 billion in annualized ad expend on behalf of its customers.
About Adobe marketing Cloud
Now there’s a residence that places everything digital entrepreneurs want in one spot. It’s called the Adobe marketing Cloud. It contains a complete set of analytics, social, promoting, concentrated on, web and app journey administration and move-channel crusade management options as well as core functions and mobile capabilities that bring together everything entrepreneurs deserve to know about their campaigns. So marketers can rep from information to insights to action, faster and smarter than ever.
About Adobe systems integrated
Adobe is altering the locality through digital experiences. For more assistance, hunt advice from www.adobe.com.
Adobe has released an up-to-date version of its Adobe Media Optimizer which it preeminent will power a 25% bump in performance.
The refreshed Media Optimizer aspects current predictive modelling algorithms to forecast and optimize campaigns across search, social and expose channels.
“precisely predicting crusade performance across pcs and mobile systems is vital for most excellent success in the programmatic ad market,” Justin Merickel, senior director of advertising solutions Adobe, pointed out. ”Adobe Media Optimizer is the primary solution within the traffic to in reality pioneer algorithmic optimization. by using capitalizing on huge facts, valued clientele can precisely forecast crusade results for maximum recrudesce on their funding.”
The “next –era” predictive modeling algorithms uses massive facts to vaticinate crusade efficiency and entrepreneurs can consume crusade simulations and expend techniques to automate finances allocations. Adobe likewise said it makes it feasible for entrepreneurs to manage search advertising bids “on the fly” with criteria together with geo-location and time of day.
it's integrated with Adobe Analytics, the Adobe advertising and marketing Cloud and might establish current prospects and high-cost shoppers to enable centered messages.
Adobe has likewise brought capabilities to its Adobe Analytics including entry to are animated event facts, predictive analytics a unified section builder, cell app analytics and Apple iBeacon guide.
invoice Ingram, vice president of Adobe Analytics and Adobe Social, observed: “these days’s information takes the power of Adobe Analytics to a current level, with predictive capabilities and mobile performance that breathe confident entrepreneurs can maximize both impress and profits."
SAN FRANCISCO, CA--(Marketwired - Mar 17, 2017) - AppsFlyer, a number one cellular attribution and advertising facts analytics company whose mission is to invent the advertising and marketing industry extra measureable, these days introduced its platform integration with Adobe advertising Cloud. The finished solution empowers digital advertisers to rob into account the recrudesce on investment (ROI) of their cellular expend as a section of their move-channel ideas, and is now attainable to present Adobe purchasers.
without cell attribution, digital advertisers mug the problem of connecting their cellular advertising and marketing expend to their app salary and overall client existence-time cost. AppsFlyer's consumer-degree information extends the insights provided via Adobe through a seamless integration into Adobe Analytics, Adobe viewers manager and Adobe Media Optimizer. moreover this, AppsFlyer's position as an official enterprise companion within the Adobe advertising Cloud alternate ally program ensures a tall smooth of carrier for Adobe shoppers benefiting from the brought capabilities.
"built-in attribution statistics lets digital advertisers spoil down the silo of cellular advert expend because it correlates to their complete customer lifestyles-time price," pointed out Ben Roodman, director of partnerships at AppsFlyer. "We're supercilious to breathe an Adobe advertising and marketing Cloud alternate company accomplice as the close cooperation between their teams will provide clients with seamless integration and unbelievable high-quality of carrier."
On a technical stage, the combination offers acquisition crusade assistance from AppsFlyer to bar nobody accessories of Adobe Analytics. This statistics is correlated to a consumer's in-app undertaking and can breathe used to optimize crusade efficiency, create actionable person segments and song move-channel ROI. Key capabilities introduced by means of AppsFlyer encompass cellular app set up tracking for Adobe Media Optimizer, as well as go-device user segments for Adobe audience manager. Adobe Analytics clients capitalize from being able to tie media expend returned to inevitable consumer IDs and enrich their app utilization facts with cell advert spend.
"user-degree data on acquisition suffuse and media expend is an Important section of the pass-channel ROI equation," stated Cody Crnkovich, head of platform companions and strategy at Adobe. "Adobe is pleased to acquire AppsFlyer as an Adobe advertising Cloud change company accomplice and they gape ahead to working together to boost digital advertisers' potential to peer their cellular statistics throughout bar nobody channels."
About AppsFlyer AppsFlyer's know-how is discovered on ninety eight p.c of the area's smartphones, making it the international chief in mobile attribution and advertising information analytics. facts-driven marketers depend on AppsFlyer for impartial dimension options and imaginative gear to develop their cellular enterprise. AppsFlyer's platform techniques billions of cellular movements day by day, empowering cell entrepreneurs and builders to maximise the recrudesce on their marketing investments. With AppsFlyer's NativeTrack™ Attribution, advertising and marketing Analytics records, OneLink's abysmal linking capabilities and the lively Fraud Suite featuring DeviceRank, AppsFlyer is the go-to resource for the most a success mobile apps on the earth. relied on by using fb, Google, Twitter, Pinterest, Tencent, HBO, Playtika, Waze, Alibaba, Kayak, Activision and 12,000+ different leading brands and partners, AppsFlyer has 12 global workplaces to assist each app marketer bar nobody over the world. To breathe trained extra, talk over with www.appsflyer.com.
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SEATTLE--(BUSINESS WIRE)--Marchex (NASDAQ:MCHX), a mobile advertising analytics company, today announced a current integration with Adobe Media Optimizer that delivers better recrudesce on advertising expend for enterprise search marketers that faith upon inbound phone calls to drive sales. The current integration is the only solution to deliver 100% keyword attribution for calls placed directly from paid search ads for an unlimited number of keywords and any crusade structure.
In addition, Marchex Search Analytics delivers automated insights on every phone convene directly into Adobe Media Optimizer for each keyword, including convene outcomes and Interactive Voice Response (IVR) inputs. These insights allow marketers to properly automate paid search bidding by allocating budgets towards keywords that best drive over-the-phone purchases.
Marchex Search Analytics is leveraged with Adobe Media Optimizer for clients in many industries, including VITAS Healthcare, the nation’s leading provider of hospice care. “Receiving and tracking bar nobody phone calls from patients and families considering hospice care is integral to their marketing efforts,” said Drew Landmeier, senior vice president and chief marketing officer for VITAS. “The Marchex and Adobe integration provides us valuable search insights in one platform. With complete keyword-level convene attribution from bar nobody calls including those that originate from convene extensions and call-only campaigns, they better their aptitude to breathe smart and efficient with their search engine marketing.”
The Marchex Analytics platform measures offline sales, audiences and consumer intent from digital advertisements across every channel and device. By partnering with Marchex, Adobe Media Optimizer can deliver strategic insights that connect the dots between paid search and offline sales to drive higher levels of advertising performance and consumer engagement.
“Our integration with Adobe Media Optimizer is for enterprise marketers with massive keyword lists and complex crusade structures,” said Nilesh Dhawale, Senior Product Manager at Marchex. “For companies that faith on inbound phone calls from paid search, this partnership allows marketers to properly automate paid search bidding.”
Marchex is a mobile advertising analytics company that connects online deportment to real-world, offline actions. By linking captious palpate points in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform traffic performance.
Please visit www.marchex.com, www.marchex.com/blog/ or @marchex on Twitter (twitter.com/Marchex), where Marchex discloses material information from time to time about the Company, its pecuniary information, and its business.
About Adobe Media Optimizer
Adobe Media Optimizer is a programmatic ad-buying solution that helps advertisers forecast the best coalesce of search, array and social ads based on their budget. Adobe Media Optimizer likewise automates the execution of media plans and helps advertisers find the best way to deliver material content to their high-value audiences.
Adobe has rolled out an Advertising Cloud, a merger between its Adobe Media Optimizer products and the acquisition of video DSP TubeMogul, the company revealed Tuesday at the Adobe apex in Las Vegas.
Adobe Media Optimizer previously was housed under the Adobe Marketing Cloud and consisted mostly of search, dynamic creative and a bit limited array capabilities.
It will operate now as a standalone cloud adjacent to the larger Marketing Cloud stack, which includes crusade execution, social and A/B testing, and Adobe’s Analytics Cloud, which consists of Adobe Audience Manager and Adobe Analytics.
All three clouds now operate under the Adobe experience Cloud in a restructuring Adobe claims more accurately reflects its go-to-market strategy with clients across verticals: marketing, advertising and data and analytics.
Data spans Adobe’s ad, marketing and analytics products, so a client using Advertising Cloud can apply audience segments created in Analytics Cloud.
“We’ve integrated with Marketing Cloud [and Analytics Cloud] such that advertisers who consume those platforms can very easily retarget any of their audience segments with a couple of clicks and with very tall match rates,” Brett Wilson, former CEO of TubeMogul and current VP and GM of Adobe’s advertising business, told AdExchanger.
“The most Important thing they can enact is enable advertisers to find a much higher percentage of their audience than they could if their DSP and DMP weren’t integrated,” he added.
That said, Adobe won’t breathe everything to bar nobody marketer clients, such as L’Oreal, which uses Salesforce’s Krux as its DMP, so Wilson said the Adobe Advertising Cloud will remain interoperable with other cloud stacks.
One feasible motivation for Adobe segregating its media execution tools is to underscore one of its main differences from emulate marketing clouds: DSP ownership.
“Before, they really weren’t that tough in display,” said Karsten Weide, the VP of the media and entertainment practice at research solid IDC. “They had search marketing, but array wasn’t their specialty. They [now] want [to breathe known as] a vendor of programmatic marketing solutions.”
Adobe likewise wants to plant its stake in the ground as Google continues to double down on products that straddle the lines between advertising and mar tech, including, for instance, its email and CRM-based Google Customer Match, Weide hypothesized.
“The two main companies they compete with now are Google and The Trade Desk,” Wilson acknowledged.
Although Wilson called Google a considerable ally to Adobe’s search and array side, TubeMogul had a long-standing beef with Google when it was an independent video DSP.
“With respect to data, contemplate of Google as the Bermuda Triangle where your data goes in and just doesn’t near out,” Wilson said.
He believes eventually, large walled gardens will breathe forced to open as marketers enjoy P&G (and the UK) lobby for greater accountability and better ad character from platform partners. In the meantime, Adobe sees itself as a major independent ad tech alternative to platforms enjoy Google and Facebook.
Adobe already has one leg up on competitors: sell-in with considerable broadcasters via its TV relent optimization tool, Primetime, and TubeMogul’s legacy in programmatic video and more recent foray into programmatic TV, a traffic which Wilson claims was on a $100 million run rate at the close of last quarter.
“We’ve believed for a long time that because most advertisers noiseless expend 50% of their budgets or more on television, if you want to breathe the one ad platform that rules them all, you acquire to anchor around television,” Wilson said.
With TubeMogul, Adobe has a better casual of attracting much larger brand advertising clients, predicts Scott Denne, an analyst at 451 Research.
“Media Optimizer used to breathe an upsell to existing Adobe Analytics customers,” he noted. “The profile of a marketer that would spin to its website analytics vendor for a DSP or paid search platform is very different from the media buyer that puts TV at the seat of its media plan.”
On one hand, it will breathe challenging for Adobe to serve both sets of customers with the very Advertising Cloud.
But TubeMogul had a characteristically better bidder than Media Optimizer, Denne said, and TubeMogul’s inroad to brand advertisers will provide opportunities to sell Audience Manager, the DMP, more broadly into brands.
Adobe “has traded a market with minimal growth prospects – paid search and array – for TV, a much larger addressable market that is in the earliest stages of shifting to software,” he added.
NEW YORK, Aug. 20, 2015 (GLOBE NEWSWIRE) -- Wunderman, one of the world’s largest CRM direct marketing networks, is the first Adobe ally globally to breathe specialized in Adobe Campaign. Wunderman’s KBM Group in the U.S. and its EMEA team acquire each earned specialist status.
As an Adobe Premier Partner, WPP, Wunderman’s parent company, has committed to developing the skills required to design, develop, sell and deploy solutions at a tall smooth of expertise using Adobe technology across its network of companies. Wunderman, an Adobe traffic Plus Partner, leads this pains with its commitment to Adobe Campaign. With six years of experience implementing and running Adobe crusade solutions for companies across various industries and with marketing experts – architects, developers, solutions consultants, and practitioners – individually certified through rigorous training, Wunderman offers brands trustworthy expertise, comprehensive solutions and repeatable results to better marketing performance in both NA and EMEA.
Moreover, Wunderman supports Adobe crusade within its data-centric impact Consumer date Platform, enabling consistent, knowledgeable personalization across channels as well as measurement and real-time updates to consumer intelligence. The integration of enriched data with Adobe crusade is invaluable for driving marketing ROI and achieving agile, in-the-moment marketing.
“Congratulations to Wunderman on this considerable achievement for not just one, but two major global regions. Their commitment to providing marketers tall proficiency in Adobe crusade coupled with their expertise in data management for extraordinary consumer relevancy is unparalleled and a testament to their industry leadership,” says Jim Sink, Adobe’s Vice President of Global Agency Partnerships.
Gary S. Laben, Global Chief Data Officer of Wunderman and CEO of KBM Group, says, “We are deeply committed to offering their clients best-in-class solutions within a data-driven, insights-rich date ecosystem. Achieving and maintaining a tall degree of skill with Adobe crusade to provide optimized marketing results for their clients across the world is one of their highest priorities.”
As section of the WPP group, Wunderman is one of a collection of agencies -- including Acceleration, Cognifide, Mirum, and VML -- which acquire experience in various Adobe Marketing Cloud Solutions: Adobe Campaign, Adobe experience Manager, Adobe Analytics, Adobe Target and Adobe Media Optimizer. The companies collaborate and leverage individual solutions expertise and other strengths across the network to provide marketing technology services beyond the footprint of a solitary WPP company.
Wunderman is an Adobe crusade Specialized Partner. Wunderman has been validated by Adobe to acquire the certified personnel and customer references required to deliver world-class implementations and the highest recrudesce on investment for Adobe Marketing Cloud customers.
About Wunderman Wunderman is a digital and direct marketing agency that combines creativity and data to drive results for its clients. Wunderman excels in CRM, advertising, loyalty management, content, promotions and social media. Founded by Lester Wunderman in 1958, today they acquire 7,000 people, comprising 1,300 data scientists, 2,200 creatives and 3,500 traffic people working in 175 offices in 60 countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Pfizer, Telefónica, Shell and UnitedHealth Group are among their clients. Wunderman is section of WPP (NASDAQ:WPPGY). Find out more at www.wunderman.com and @wunderman.
About Adobe Marketing Cloud Adobe Marketing Cloud empowers companies to consume considerable data to effectively compass and engage customers and prospects with highly personalized marketing content across devices and digital palpate points. Eight tightly integrated Solutions present marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, video, audience management, social date and crusade orchestration. The tie-in with Adobe Creative Cloud makes it effortless to quickly activate creative assets across bar nobody marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies faith on Adobe Marketing Cloud.
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Director, Marketing Communications
+1 713 995 2358 or 281 865 1412